WFIL 560AM/Philadelphia

March, 2017

Good morning,

In the 1940's a turn-of-phrase was coined, "You can't judge a book by its cover." Never was that more true than about the Savior.

To the casual observer it might appear that Jesus was nomadic, wandering dusty roads from village to village dispensing humanitarian miracles and pithy sayings—a first century philanthropist who scattered goodness and golden rules like confetti, or a Galilean Don Quixote whose idealism attracted disciples like stray cats.

But nothing could be further from the truth. Jesus was the world's most strategic planner, a genius in organizational development and human resources.

In fact, His organizational skills put an endless universe into constant motion. He designed and molded every living cell. And, He alone crafted the world's most enduring institutions, the Home and the Church being exhibits A and B.

The honored robes of leadership fit perfectly on this humble carpenter from Nazareth.

But it wasn't easy. He was continually bucking the status quo and ignoring city hall. From the smear campaigns of the Pharisees to the out-of-sync ideas of His disciples, and from the condescension of His family and friends to Satan's most vicious attacks, Jesus was resolute. He knew what He had to do and how He had to do it.

Though He was the omnipotent God, His powerful leadership was, ironically, marked by His limitations. In fact, those limitations became His trademark and continue to serve as the template for every Christian leader since. Mystical they're not. He never intended them to be. But nobody has ever personified successful leadership better.

First, Jesus limited His time to doing only His Father's will. "I have accomplished the work You gave me to do."

And He did it unwaveringly, completely, sincerely, willingly, fervently, sacrificially, swiftly and constantly. He had not come from Heaven to recite a well rehearsed script, but to live a life of righteous rebellion. Not only did He preach against sin, He also acted against sin. When His Father's house was profaned He flew into action. God's justice never looked so resolute.

Secondly, Jesus limited His conversations. "The words which You gave to Me, I have given to them."

Every recorded dialogue was deliberate. No words were wasted—they were customized for each person and every audience. And, His words struck a chord. To the hurting, He spoke of hope. At a funeral, He spoke of life. To the blind, He spoke of light. To the children, He opened His arms. To the leper, He offered His touch. And the people loved Him for it.

He also limited Himself to a target audience. "I have not come to call the righteous, but sinners to repentance."

He looked beyond the curiosity seekers and gravitated to the needy. His ministry was one of depth, not breadth. He sequestered His students for in-depth training. He commanded others to "tell no one." He was unshaken when thousands rejected Him, claiming His teaching was too tough to swallow. And even when He had an audience with the political power brokers, "He opened not His mouth."

Finally, Jesus was careful to train His replacements. "As you have sent me into the world, I have also sent them into the world."

For three years His protégés heard it all, saw it all, and even got on-the-job, hands-on experience in dozens of miraculous works. Jesus held nothing back. He schooled them in every phase of ministry. They saw Him laugh, weep, teach, pray, challenge, rest, serve, heal, answer and lead. And when it was their turn to take leadership, they never had to ask, "How?" They had already learned the secrets from the Master.

The model that served so well for the disciples is the same model for us today. Limit yourself to His priorities and you can't go wrong.


Ron Walters
Senior Vice President
Ministry Relations

© Copyright 2017 by Ron Walters

Ron Walters

You may freely share anything in this letter with your church or ministry. I ask only that you include this byline: "Provided by Ron Walters, Sr. VP Ministry Relations, Salem Media Group," and that you link back to this website (if you reprint online).

Station Message

Good morning, Pastor! Looking forward to our time together at the WFIL Pastors Appreciation Breakfast on March 17th! You can read more about it on the insert, or search the keyword “breakfast” at It’s just another wonderful opportunity for us to say thanks for your faithful service to the Lord!

Ron’s inspiring letter made me dream once again about what it might have been like to walk alongside the Master! Of course, the words and stories of the Bible bring us close to that experience. But my faith, my boldness, my confidence in teaching Scripture grew exponentially since I first walked where Jesus walked, 20 years ago this month!

This November, I’ll make my fifth pilgrimage to the Holy Land, and my wife Susan and I invite you to join us! Experience Israel with WFIL and Genesis Tours, in our third year of partnership. A first-class vacation, the spiritual journey of a lifetime, and—this year—an additional opportunity. We’ll also visit the amazing places where God gave Israel a miraculous victory in the 6 Day War, 50 years ago this June! You’ll see places and hear stories most tourists will never experience!

Let’s talk about the possibility of a whole group coming from your church! I can share special incentives when we connect by phone, email, or in person. See you on the 17th!

Mark Daniels

Director of Ministry Relations


(610) 729-1216

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